Notice how the story is built up, right till the end – which is where the plug for the jeans comes in – the Levi’s logo is thicker/bigger than the jeans itself. Very subtle…love the music. This won a golden lion.
Contrast this with the Happy Dent commercial, which is definitely among my all time favourites. I’d mailed it over to Ad Rants, my favourite ad blog, which you should check out too.