Tag Archives: Trends

Counterculture in India — Music

“Fuck you, I wont do what you tell me” - Killing in the name of by Rage Against The Machine
Rock music as counterculture
Jazz, swing, rock and roll, grunge, Hip Hop and now Indie music - all have emerged as countercultures. The popular phrase “Rock and Roll is dead” came into prominence when the labels picked […]

Repetitive Strain Injury…

One of my teachers from college is suffering from a Repetitive Strain Injury courtesy having worked on the PC, on her PHD thesis, for around 10-12 hours a day. It’s the Carpal Tunnel Syndrome, which is a little scary cause there’s no cure for it. Take a look at the Wikipedia list for prevention, here.
Over […]

Pepe’s Dhoom-2 Collection; And when you should probably lie to me

One mistake that I make when commenting on business, particularly advertising and marketing, is that I am often self-referential. If I don’t like something, I tend to believe that not many people will, because “they’re a sensible lot”. That’s myopic, and I realized this a week or so ago, at a Pepe Jeans store:
On noticing […]

The Delhi Metro - some trends, and some opportunities for marketers

“The next station is Chandni Chowk. This station is brought to you by Shanti Prasad Hirachand Jewellers.”
You could be hearing this a few years from now, on your way to Connaught Place from Kashmere Gate, improbable though it may seem. By the time Phase II of the Delhi Metro project is completed, there will be […]

On User Generated Content

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Laughter, like yawning, is infectious. I’m not sure of when this was rolled out, but I recently noticed a potent YouTube feature that allows users to post video responses to videos at YouTube. At present, there are 783,938 views and 27 video responses to the above video (some reponses in the sidebar here). Once this […]

On how Orkut became a rage in India

Note: This is my last blog post here for the next six days. There’s already lots that I want to/have to/been asked to blog, so kindly bare…erm…bear with me.
Around three months ago, I got an email from Orkut; someone I hadn’t heard from for almost a year had sent a private message. I responded, […]

Mayhem at TC

Naah, not what you’re thinking - Sunday’s gig at TC (Update: TC is Turquoise Cottage at Adchini…sorry Reeta :)) wasn’t called “Mayhem”. It just turned out to be the craziest f’in gig I’ve ever been to. I know, I know - I’d said that earlier about the Numero Uno Rock Out last year, but this […]

The Future of Social Networking Sites

I might as well go public with my views on this, since I’ve been talking about it offline for a few weeks now…you’ve probably read someone else who’s said the same thing, but I haven’t come across anyone yet. Here goes…
Social Networking and “Web 2.0″ sites are in vogue. The attention isn’t unjustified because […]