So, advertising on Railway Tickets, eh?

This is a presentation that I’d done in college last year (around 20/05/2005, according to my email):

see slide 16 (of 19)

We were supposed to prepare marketing plans for shaving systems, and I conducted an email survey (some of you may remember the questionnaire) on issues with disposable razors. No offence, but the presentations by the girls and my sikh friend Mahapavit were hilarious since they’ve never used a razor. 😀

Anyway, there were no budget constraints for the marketing plan, so I thought – since we’re repositioning the disposable razor as a travel razor, why not advertise on railway tickets and have counters on platforms for impulse purchasing (razors are essentially impulse purchase products)

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  1. for quite some time Priyagold biscuits would have ads on the back of BEST bus tickets. Haven’t seen those of late, though…

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