Like Adi said, looks like the deal with the devil didn’t work out. Which deal? This one:
(if the movie doesn’t load, try this)
RIP James Brown.
(This is one of the BMW short movies, a series which apparently saw over a million downloads. How’s that for creating a buzz? The movie also stars Clive Owen and Gary Oldman, and has a guest appearance by Marilyn Manson. It was directed by Tony Scott. The critical aspect is that the content is high quality, even though it is branded. There is no BMW flashing in your face – it’s a part of the plot. High quality branded content…does such a thing even exist in India? Or even high quality content, for that matter…)