I want…Idea Cellular Ringtone

Idea Cellular signed a deal with Balaji Telefilms, so that all the cellphones on their (High TRP) serials would ring with the Idea Cellular official ringtone. Apparently, it’s quite popular — we’ve received 16 comments at CS on this bit of news. So finally, I found the ringtone, and posted the link to it in the comments to…erm…put ’em out of their misery.
Maybe Idea Cellular ought to run a little campaign on TV that tells people how to download the ringtone for free; since it is associated with Idea anyway, it’ll be free publicity. If they do, hope they also remove the DRM and allow p2p transfers, make it available online, on short code services and on their WAP site…I mean – allow users from other operators to also download it. 😉

Have written to someone in Idea about it. Heh…

P.s.: The phrase ‘I Want’ always reminds me of that fun, freaky, Videocon Mangta Hain show on MTV some ten years ago, with that iconic postman. Really wish MTV hadn’t gone totally desi, but I guess that’s paved the way for VH1. Wouldn’t mind VH1, which is as fun as MTV. As far as entertainment channels go, I like Zee Studio the most. Discovery Travel and Living, with all their automobile shows (note: I’ve never been much of an automobile person), is a close second. Of course, if my idiotic cablewallah was showing History Channel, that would win. Back

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13 Comments

  1. “f they do, hope they also remove the DRM and allow p2p transfers, make it available online, on short code services and on their WAP site…I mean – allow users from other operators to also download it.”

    Riiiiiiight.

    Since when have big companies showed common sense vis-a-vis DRM?

    But…. a Balaji Telefilms ringtone?

    Excuse me, I think I need to puke.

    —-

    Meanwhile:

    I want, I want… Guns and roses!
    Red Hot Chilli Peppers!
    Oh Jaanet Jaackson!

    (yes, i remember!)

  2. Adi: you forgot Metallica’s Unforgiven and Thermal Underwear. 🙂
    Also, that’s the Idea Cellular ringtone, not the Balaji Telefilms ringtone. Secondly, since it is their own ringtone, it can promote Idea cellular. There was a time when every second phone had an Airtel ringtone, though I’m not sure if it was free or paid.
    About DRM…don’t you know? It’s on its way out…Globally, at least. 🙂

  3. Nikhil, I re-read this post and realised that your writing “The phrase ‘I Want’ always reminds me of that fun, freaky, Videocon Mangta Hain show on MTV some ten years ago” really underscores – for me – how difference in age means similar phrases mean different things to people.

    To me, “I want..” always, always must be completed in a falsetto, singing the words “I want my, I want my MTV”. Which by the way was Sting collaborating for fun with Dire Straits.

    And in the interest of cultural anthropology, MTV’s role in youth culture now, 10 years ago and 20 years ago is not be ignored.

  4. shefaly,
    “And in the interest of cultural anthropology, MTV’s role in youth culture now, 10 years ago and 20 years ago is not be ignored.”

    i imagine that it is a diminishing role. would that be the right conclusion to draw?
    cheers

  5. hee hee nikhil,

    I saw those comments on CS and just couldnt stop laughing. The poor souls were under the impression they could download the tones off CS

    -p

  6. Adi: you forgot Metallica’s Unforgiven and Thermal Underwear. Also, that’s the Idea Cellular ringtone, not the Balaji Telefilms ringtone. Secondly, since it is their own ringtone, it can promote Idea cellular. There was a time when every second phone had an Airtel ringtone, though I’m not sure if it was free or paid.
    About DRM…don’t you know? It’s on its way out…Globally, at least.

  7. If anyone in this, didn’t know till now, Idea Cellular’s ringtone originally belongs to Maestro Ilaiyaraaja. It’s a duet song from a Kannada movie called Pallavi Anupallavi. Song name – Naguva Nayana. Director – Mani Ratnam.

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