Category Archives: Advertising & Marketing

On adverts

April 16, 2006 – 2:25 pm

Humour is 90% timing. So is it time for Cadbury’s India to do a rerun of the hunger strike advert promoting Perk, now that Narendra Modi is on a 51 hour humbug, sorry - hunger strike?
After a year of bohomie, Coke and Pepsi seem to be at it again, Sprite taking the mickey out of […]

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Pink Ladies

March 27, 2006 – 9:21 am

From Springwise:
Pink Ladies spotted a business opportunity, and created the UK’s first women-only private car hire franchise. The Pink Ladies drive Renault Kangoos that are pink inside and out, making them highly visible. Passengers sign up as members, and fares are either pre-paid, paid by credit card or with a ‘pink account’, which is both […]

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A lesson in distribution from a paanwala

March 2, 2006 – 2:23 pm

Waiting for Harneet at the Sarai Kale Khan bus stop in Delhi, I was feeling thirsty. Looking around, I noticed two paanwalas who had displayed a single layer of bottles of water, called Hi-Life, manufactured by a Delhi based company operating out of Paharhganj. It had an ISI mark, but I decided against it. For […]

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Eat your competition for lunch

February 9, 2006 – 11:12 am

Heh. According to Adrants:
There’s always a fine line between humor and brand emaciation and Canada’s Rogers Communications thinks Bell stepped over that line with an ad that shows a cartoon cheetah representing Bell eating a cartoon rabbit representing Rogers. Rogers has no problem with competitive and comparative advertising, “but when someone crosses the line and […]

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The Battle of the Ad Blogs

February 3, 2006 – 9:39 am

The first ad-blog I got addicted to was Ad Rants, around four years ago. While I was never interested in American Football, the Superbowl advertisements are something else- probably the best advertising in the world originate during the Superbowl. Advertising-wise, I used to call ODI series featuring India as the Superbowl of Indian Advertising, […]

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Sideshow Bubba

May 30, 2005 – 6:26 pm

There’s more to a rock concert than just vocals, guitarwork, singing, head-banging and black tee’s. Years after the concert, one might not remember who sang which song or when the concert was held; what one doesn’t forget are the quirky people who did something completely out of place. This is a post about a few […]

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