Category Archives: Advertising & Marketing

The Delhi Metro - some trends, and some opportunities for marketers

“The next station is Chandni Chowk. This station is brought to you by Shanti Prasad Hirachand Jewellers.”
You could be hearing this a few years from now, on your way to Connaught Place from Kashmere Gate, improbable though it may seem. By the time Phase II of the Delhi Metro project is completed, there will be […]

Pepsi’s New Campaign

Have to admit that as much as I had disliked Pepsi’s Oye Bubbly campaign, was quite impressed with the way they executed it- the song, the airtime, the on ground activities.
This time I think even less of the ‘Hu Ha India, Aaya India’ campaign (or is it the orgasmic ‘Ooh Aah India, Aaya India’?). The […]

How not to sell exclusive products: The Audi A6 and A4 in India

The Audi A6 is being sold in India at an EMI of Rs. 77885* and the Audi A4 at an EMI of Rs. 47980*, according to this advert on the front page of today’s Economic Times (PDF of epaper):

I don’t think this is very smart.
A financial option, though perfectly acceptable (and understandable) for people […]

Suhel Seth on Pepsi Coke and Pesticides

(running slight temperature, and beset with allergic sneezing fits, so this is going to be short)
CSE’s out with another report on pesticides. The companies had not been cleared, but the issue had been forgotten for a while. Buried. Last time around, I argued for the companies in a college debate and won…even though I felt […]

Lifebuoy se nahao, nahih to shamshan jao

Ironic, innit? That’s not all. Even the walls of the Electric Crematorium are being used for advertising. This is prime advertising space on the ultra busy Mathura Road in Delhi. The irony of the above pic was noticed by my friend Abhinit, while I pointed the rest of the adverts out to him.

(Will substitute this, […]

Pick Your Mugshot, Media Culpa and a brilliant ad campaign

Two sites.
The first is the Brand Reporter website where they’re asking readers to vote for their favourite mug design. Some interesting mug designs, here. I like the barcode design by Austin D’Souza, cause I like my tea mugs (I don’t drink coffee) as black as possible. It’s a difficult choice, though I like the one […]

Bars, Beer and Balls

Just a few hours to go now for the World Cup to begin. I don’t know about you, but I find the hype rather stifling, and a little irritating. I quite like the previews and the info on the various teams, but going and asking just about every celebrity who they think will win is […]

Coleridge, and the Craft of Selling Art

I know several persons from Porlock. They are most infuriating, conspiring to rob this world of the benefits of inspiration. They call on my phone, send me an SMS, knock on my door, ask me the time, ask me for directions, and end up, though often unintentionally, to shatter my fragile moment of inspiration. You, […]

Some coke vs pepsi images from the net

I’d included these in my presentation on Coke vs Pepsi. The presentation, what with extensive cross questioning and discussions lasted for two and a half hours instead of the alotted 45 minutes; the comic relief provided by these images was welcome. Not many images, though:

Please note: Click on the image for a larger version. These […]

Lessons from the Browser Wars: On distribution and diffusion

A study by the Harvard Business School confirms something that I discovered when preparing a presentation on the Cola wars - that distribution is the key to diffusion - and other considerations are secondary. In case of the colas, the comparion only influences decision making when both are available simultaneously, but that rarely happens. How […]