Category Archives: Advertising & Marketing

Google Click-To-Call and ICICI Bank

I was just searching Google for the ICICI Bank phone banking number (it’s easier to search online than rifle through papers), and I came across a Google Click-to-Call sponsored link for ICICI Bank.

I gave my number (should I not have?), and got a call on my cell phone (CLIP: +410), that connected me with ICICI […]

Hate to nitpick, but…

From RBK Cricket:

full screencap here.
(Who Whom am I kidding? I love to nitpick….)

On Fandom…

Well, we’re right back to where with were — just six points separating Chelsea and ManU. To be honest, I wasn’t expecting a 4-1 win against Bolton. Eight matches to go in the season, and with Gary Neville out, I’m keeping my fingers crossed, but skeptical now. Neville’s been critical for United in defense, and […]

What’ll Happen To Sony Entertainment Television If India Crash Out?

It’s Sunday, and barbershops across India will have more words in the air than hair on the floor. Talking about this.
Some might take solace from the fact that Pakistan have crashed out too, but I wouldn’t bet on it. For the last two months, TV channels have sidelined important issues (like the Iran situation) for […]

I want…Idea Cellular Ringtone

Idea Cellular signed a deal with Balaji Telefilms, so that all the cellphones on their (High TRP) serials would ring with the Idea Cellular official ringtone. Apparently, it’s quite popular — we’ve received 16 comments at CS on this bit of news. So finally, I found the ringtone, and posted the link to it in […]

Truth in Journalism?

Anyone want to script ‘The Truth In Journalism’? Until then, here’s “The Truth in:…Ad sales
[youtube]fclYmVaORbM[/youtube]
(direct link)
and Advertising
[youtube]vU2BkUb8n1g[/youtube]
(direct link)
[youtube]B4pytd6tt1A[/youtube]
(direct link)
Links by email from my sister, who doesn’t blog!

Bisleri on the block

Can’t seem to find link to the Economic Times story for this, but apparently Bisleri is up for sale for between Rs.120 and Rs. 150 crore. Among packaged drinking water brands, Bisleri was the brand I trusted most until a couple of years ago, and it’s sad to see how it’s just fallen apart after […]

Pepe’s Dhoom-2 Collection; And when you should probably lie to me

One mistake that I make when commenting on business, particularly advertising and marketing, is that I am often self-referential. If I don’t like something, I tend to believe that not many people will, because “they’re a sensible lot”. That’s myopic, and I realized this a week or so ago, at a Pepe Jeans store:
On noticing […]

Rock ‘n Roll Is Dead: RIP James Brown; BMW Movie Series

Like Adi said, looks like the deal with the devil didn’t work out. Which deal? This one:
[youtube]nQcnTbFDVIM[/youtube]
(if the movie doesn’t load, try this)
RIP James Brown.
*
(This is one of the BMW short movies, a series which apparently saw over a million downloads. How’s that for creating a buzz? The movie also stars Clive Owen and Gary […]

ABN-Amro, Mobile Spam and Marketing Mistakes

Yesterday, I received a call from a lady called ‘Richa’ (phone number +9111-45092650) who claimed to represent ABM-Amro Bank. She just wanted me to confirm my (non-existent) request for an ABN-Amro Global Master Card. I’m in Airtel’s ‘Do Not Call’ list, and I usually don’t get cold-calls. On inquiring about how they got my number, […]