http://www.nikhilpahwa.com/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/ In the realm of ideas, everything depends on enthusiasm; in the real world, all rests on perseverance Fri, 30 Jul 2010 04:56:58 +0000 http://wordpress.org/?v=2.5 http://www.nikhilpahwa.com/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/#comment-825 Nikhil Sun, 18 Mar 2007 14:33:03 +0000 http://www.mixedbag.in/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/#comment-825 Okay, so it's also likely that the advertisers are locked in, so it may not be as bad as it seems for SET or the media consortium. However, it can be a lot of waste of money for advertisers... Okay, so it’s also likely that the advertisers are locked in, so it may not be as bad as it seems for SET or the media consortium. However, it can be a lot of waste of money for advertisers…

]]> http://www.nikhilpahwa.com/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/#comment-824 Aditya Sun, 18 Mar 2007 14:24:58 +0000 http://www.mixedbag.in/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/#comment-824 I have a slightly different, more conspiratorial and cynical view: More than likely what will happen, is that the sponsors will pay SL to lose, by a good margin, so that India can make it. Realize that all the hoardings on the grounds are "Hutch" and "Hero Honda" - eyeballs drop here and they're screwed. I have a slightly different, more conspiratorial and cynical view: More than likely what will happen, is that the sponsors will pay SL to lose, by a good margin, so that India can make it. Realize that all the hoardings on the grounds are “Hutch” and “Hero Honda” - eyeballs drop here and they’re screwed.

]]> http://www.nikhilpahwa.com/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/#comment-823 The tournament comes alive at Scribbler on the Net Sun, 18 Mar 2007 07:18:02 +0000 http://www.mixedbag.in/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/#comment-823 [...] But among all this, the most relevant question comes from Mixed Bag about what happens to the TV companies if India and Pakistan crash out? The largest audience is in India… very pertinent question! [...] […] But among all this, the most relevant question comes from Mixed Bag about what happens to the TV companies if India and Pakistan crash out? The largest audience is in India… very pertinent question! […]

]]> http://www.nikhilpahwa.com/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/#comment-822 Aditya Kuber Sun, 18 Mar 2007 07:13:32 +0000 http://www.mixedbag.in/2007/03/18/whatll-happen-to-sony-entertainment-television-if-india-crash-out/#comment-822 The Maruti figure is accurate. But more than affecting just the official broadcaster and online partner, there are also other advertisers who have pumped money elsewhere. They will also be hurt badly. Many smaller web sites and news channels who have sold sponsorships will be affected. The Maruti figure is accurate. But more than affecting just the official broadcaster and online partner, there are also other advertisers who have pumped money elsewhere. They will also be hurt badly. Many smaller web sites and news channels who have sold sponsorships will be affected.

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