Comments on: Bisleri on the block http://www.nikhilpahwa.com/2007/01/10/bisleri-on-the-block/ In the realm of ideas, everything depends on enthusiasm; in the real world, all rests on perseverance Fri, 30 Jul 2010 05:00:07 +0000 http://wordpress.org/?v=2.5 By: ashok garg http://www.nikhilpahwa.com/2007/01/10/bisleri-on-the-block/#comment-756 ashok garg Fri, 20 Apr 2007 08:35:20 +0000 http://www.mixedbag.in/2007/01/10/bisleri-on-the-block/#comment-756 What precautionary measurs do you take if the spurious water (in house treated with unknown purity) is dispensed in your (Bisleri) jars? One big showroom is doing this in their premisis. I am associated with 'Voulantory Organisation in the Interest of Consumer Education' (VOICE). We may lift water samples for testing and evaluation. What will be your liability in case water is found substandard/unfit for drinking? What precautionary measurs do you take if the spurious water (in house treated with unknown purity) is dispensed in your (Bisleri) jars?

One big showroom is doing this in their premisis. I am associated with ‘Voulantory Organisation in the Interest of Consumer Education’ (VOICE). We may lift water samples for testing and evaluation. What will be your liability in case water is found substandard/unfit for drinking?

]]> By: ashok garg http://www.nikhilpahwa.com/2007/01/10/bisleri-on-the-block/#comment-755 ashok garg Fri, 20 Apr 2007 08:32:46 +0000 http://www.mixedbag.in/2007/01/10/bisleri-on-the-block/#comment-755 What precautionary measurs do you take if the spurious water (in house treated with unknown purity) is dispensed in your (Bisleri) jars? One big showroom is doing this in their premisis. I am associated with 'Voulantory Organisatio in the Interest of Consumer Education' (VOICE). We may lift water samples for testing and evaluation. What will be your liability in case water is found substandard/unfit for drinking? What precautionary measurs do you take if the spurious water (in house treated with unknown purity) is dispensed in your (Bisleri) jars?

One big showroom is doing this in their premisis. I am associated with ‘Voulantory Organisatio in the Interest of Consumer Education’ (VOICE). We may lift water samples for testing and evaluation. What will be your liability in case water is found substandard/unfit for drinking?

]]> By: pinky http://www.nikhilpahwa.com/2007/01/10/bisleri-on-the-block/#comment-754 pinky Thu, 25 Jan 2007 12:23:07 +0000 http://www.mixedbag.in/2007/01/10/bisleri-on-the-block/#comment-754 sir i am from chennai we use to be your dealer before now we left because one mr vijay kumar from supply devison and mr ravichandran they speak so badely did u ever think about ur dealer why they left from the head office any body think and meet the dealer in person in regarding bubble top.no clames no damage replacement no refund amount pls see the back office management. because biseleri is good brand copy to MR Ramesh Chauhan sir i am from chennai we use to be your dealer before now we left because one mr vijay kumar from supply devison and mr ravichandran they speak so badely did u ever think about ur dealer why they left from the head office any body think and meet the dealer in person in regarding bubble top.no clames no damage replacement no refund amount pls see the back office management. because biseleri is good brand
copy to MR Ramesh Chauhan

]]> By: Shefaly http://www.nikhilpahwa.com/2007/01/10/bisleri-on-the-block/#comment-753 Shefaly Wed, 10 Jan 2007 06:55:04 +0000 http://www.mixedbag.in/2007/01/10/bisleri-on-the-block/#comment-753 @Nikhil: Did you mean people do not buy a product or a brand? "we can’t afford it" - applies to both "we don’t have a use for it" - applies to product "we’ve not heard of it; we don’t like it (issues like swadeshi vs videshi); someone we don’t like, uses it (yeah, there are those); we don’t like its advertising; we’ve heard/read bad reviews; when the company has been involved in some controversy;" - apply to brand "when the product is injurious to our health; when we are suspicious of the quality of the product." - could apply to brand or product While buying a product is more 'need' driven i.e. driven by a state of physiological deprivation, the choice of a specific brand is more 'want' or 'demand' driven which is why all this money is spent advertising brands to create a want and which is why reasons like 'someone we don't like uses it' are cited, turning which on its head explains celebrity endorsement as a tool. I have a sturdy water bottle and I take water from home, when I travel wherever I am. @Drumster: The generic use of a brand name is the brand owner's ultimate nightmare. Not to mention trademark violation issues. I do not know how enforceable it may be in India but may be Bisleri can draw inspiration from Google... I am sure you know that Google has issued legal advice on how to use Google as a verb to mean search. 'To google' is wrong and to say that while using Yahoo is not on; 'To Google' is to use Google to search; (Where the double standards show is that they did not object to the word 'google' being included in the Merriam-Webster;) @Nikhil: Did you mean people do not buy a product or a brand?

“we can’t afford it” - applies to both

“we don’t have a use for it” - applies to product

“we’ve not heard of it; we don’t like it (issues like swadeshi vs videshi); someone we don’t like, uses it (yeah, there are those); we don’t like its advertising; we’ve heard/read bad reviews; when the company has been involved in some controversy;” - apply to brand

“when the product is injurious to our health; when we are suspicious of the quality of the product.” - could apply to brand or product

While buying a product is more ‘need’ driven i.e. driven by a state of physiological deprivation, the choice of a specific brand is more ‘want’ or ‘demand’ driven which is why all this money is spent advertising brands to create a want and which is why reasons like ’someone we don’t like uses it’ are cited, turning which on its head explains celebrity endorsement as a tool.

I have a sturdy water bottle and I take water from home, when I travel wherever I am.

@Drumster: The generic use of a brand name is the brand owner’s ultimate nightmare. Not to mention trademark violation issues.

I do not know how enforceable it may be in India but may be Bisleri can draw inspiration from Google… I am sure you know that Google has issued legal advice on how to use Google as a verb to mean search. ‘To google’ is wrong and to say that while using Yahoo is not on; ‘To Google’ is to use Google to search;
(Where the double standards show is that they did not object to the word ‘google’ being included in the Merriam-Webster;)

]]> By: Drumster http://www.nikhilpahwa.com/2007/01/10/bisleri-on-the-block/#comment-752 Drumster Wed, 10 Jan 2007 05:47:16 +0000 http://www.mixedbag.in/2007/01/10/bisleri-on-the-block/#comment-752 Possible, But I think things are looking up for them, coz this is one product that has to be pushed, becoz for the consumer, it doesnt matter if its aquafina or bisleri (not considering the controversy). Still whenever people ask for mineral water they always say, "ek Bisleri dena" :) Whats more, now they are even getting that bisleri. Possible, But I think things are looking up for them, coz this is one product that has to be pushed, becoz for the consumer, it doesnt matter if its aquafina or bisleri (not considering the controversy). Still whenever people ask for mineral water they always say, “ek Bisleri dena” :) Whats more, now they are even getting that bisleri.

]]> By: Nikhil http://www.nikhilpahwa.com/2007/01/10/bisleri-on-the-block/#comment-751 Nikhil Wed, 10 Jan 2007 05:30:02 +0000 http://www.mixedbag.in/2007/01/10/bisleri-on-the-block/#comment-751 Jay, it could be that they're beefing up distribution now, hoping for an increase in visibility and hence valuation. Have seen a lot of startups do that - push for visibility and news coverage so that familiarity can get them better valuations. Bisleri's probably trying to show that things are mostly hunky-dory. Jay, it could be that they’re beefing up distribution now, hoping for an increase in visibility and hence valuation. Have seen a lot of startups do that - push for visibility and news coverage so that familiarity can get them better valuations. Bisleri’s probably trying to show that things are mostly hunky-dory.

]]> By: Drumster http://www.nikhilpahwa.com/2007/01/10/bisleri-on-the-block/#comment-750 Drumster Wed, 10 Jan 2007 04:57:50 +0000 http://www.mixedbag.in/2007/01/10/bisleri-on-the-block/#comment-750 I doubt the fact that Bisleri is up for sale. In fact quite contrary to it, they are on the verge of a turn-around. Almost every other shop in Bombay has started stocking Bisleri now. Aquafina has started disappearing from the shelves. I doubt the fact that Bisleri is up for sale. In fact quite contrary to it, they are on the verge of a turn-around. Almost every other shop in Bombay has started stocking Bisleri now. Aquafina has started disappearing from the shelves.

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